Gab Gonzales

Brand, UX, and code.

Creative technologist with 11 years across graphic design, UI/UX, brand management, and front-end development. I lead creative operations for an outsourcing company, where I manage a small team, maintain a live design system, and build internal tools using AI-assisted development.

DesignOps Front-End Development AI-Augmented Dev UX Design Brand Management Lean Six Sigma

Selected work

Operations Pipeline

End-to-end creative ops: from request intake to satisfaction tracking

Replaced a 15-field intake form and manual feedback process with a streamlined request system, automated satisfaction surveys, and intelligent task routing.

40%
fewer form fields
6 days
to ship
$0
added cost
Netlify Functions Notion API Automation Claude
QA Tooling

Live UAT form that replaced a spreadsheet testing workflow

Built a branded web-based testing tool for a website launch. 64 test cases, inline screenshot capture, automatic result consolidation to Notion.

3 days
to ship
~60%
time saved
0
files to merge
React Netlify Functions Notion API Claude

How I work

01

Find the friction

Start with what slows the team down. Manual handoffs, incomplete briefs, broken feedback loops. The fix is usually a system, not more people.

02

Ship with what you have

No new subscriptions, no vendor lock-in. I build production tools on free tiers and existing infrastructure. If the team already has it, I use it.

03

Measure what matters

Every system ships with built-in metrics. Delivery time, satisfaction, response rates. Data turns a process improvement into a provable win.

Let's talk

Open to creative operations, design systems, and AI-augmented development projects.